Web analytics is the collection, measurement and analysis of web data to understand and optimise web usage. Tracking the activities of visitors on your website is essential to measure its success. We use Google Analytics as a tool to learn more about your users and optimise your website, mobile or web application.
Nailed Digital are web analytics consultants who also provide the following services:
- Web session recording
- A/B Testing – comparing two versions of a web page to see which one performs better
- Website polls / surveys
Related service: SEO / SEM